LG 50" UA7700 Series AI UA77 4K UHD HDR LCD Smart TV (50UA7700AUA)

Countless content in superior quality

• 50-inch LCD screen with 4K ultra HD resolution delivers crisp and vibrant picture quality
• Smart TV lets you stream movies, shows, and apps directly from the internet, without requiring extra devices

Advanced picture quality

• Direct-lit backlighting delivers enhanced brightness uniformity and deep contrast for an improved overall viewing experience
• High Dynamic Range (HDR) enhances contrast and colour accuracy for a more lifelike picture
• 60Hz refresh rate provides smooth and clear motion for everyday viewing like TV shows, movies, and casual gaming
• α7 AI processor Gen8 enhances picture and sound quality using intelligent upscaling and scene-by-scene optimization

Smart entertainment made simple

• webOS offers a fast, intuitive interface with easy access to apps, streaming services, and personalized content recommendations
• Preloaded apps like Netflix, YouTube, Amazon Prime Video, and Disney+ provide instant access to your favourite entertainment
• LG Channels offers over 100 free channels, along with swift, easy browsing and personalized recommendations
• Downward firing speakers deliver clear, immersive audio that fills the room effortlessly

Seamless connectivity and smart control

• Built-in Amazon Alexa and compatibility with Google Assistant and Apple HomeKit let you control your TV and connected smart devices using simple voice commands
• Built-in Wi-Fi 5 and Bluetooth provide seamless wireless connectivity for streaming, device pairing, and smart home integration
• Compatibility with AirPlay 2 allows you to effortlessly stream content from your Apple devices to your TV for a seamless viewing experience
• Three HDMI 2 inputs, one optical digital audio output, and one USB media port let you easily connect multiple devices for an enhanced entertainment experience
• Optional wall mount with a 200 x 200 specification offers flexible installation